The U.S footwear market
On this occasion we decided to talk about the footwear industry from the American perspective and how they have adopted disruptive strategies in the purchase and sale of different types of shoes, hoping it is interesting to you and you know the dimension of footwear in the United States from America. Let's start
The global footwear market is a multi-million dollar industry. The United States has the largest footwear market in the world, with revenues of approximately 79.860 million dollars according to Forbes during 2018.
As part of the clothing and clothing industry, the footwear market is made up of shoes, sports shoes, luxury footwear, boots, heels, etc., as well as other related products. Most footwear-related products are commonly made from cowhide, textiles and a wide range of synthetic materials and exotic skins.
Footwear is usually a necessity, for anyone as it provides support and protection to the feet of the various surfaces that they step on, whether they are irregular, thick or sharp surfaces. But in the case of the American market, it goes beyond that, since it is a whole culture, where the big brands have forged an empire, thanks to the advertising campaigns, appearances of all types of footwear in the films, as well as important strategies broadcast by famous people, be it someone like Michael Jordan with his famous tennis brand, or Kim Kardashian, with his endless list of models used during red carpets, which undoubtedly causes a stir in consumers.
Previous generations may have survived with one or two pairs of functional footwear. However, today, most people have a shoe collection to meet various criteria and needs. And this is undoubtedly very common in the American market since there is a surprising variety, as well as a very wide, formal, informal, sporty price offer: footwear has a great variety of shapes, styles and sizes for each type of customer and consumer
Footwear has also become an important form of expression for many people from all walks of life, not only fulfilling a practical purpose for the user but also playing a role in generating their own identity through types of shoes used. Consumers increasingly interact with clothing and footwear and show a variety of behaviors in their purchasing patterns for these products.
Shoes, along with clothing, have gone from being simple products to genuine status symbols for consumers. Footwear brands and retailers play a very important role in providing this market with these attitudes through their respective offers and ranges, as well as their advertising campaigns. An example of this is Nike, who as of 2016, had most of the US footwear market with a 17.9 percent share. All thanks to their campaigns and ways of selling footwear to their customers, which they consume is marked by the experience it represents which is undoubtedly associated with sport as a lifestyle.
In recent years, sportswear and footwear have become very fashionable and this segment has experienced strong growth in the United States. In 2017 alone, sports shoes generated approximately US $19.6 billion as national income of the United States. According to World Bank sources.
Undoubtedly, the footwear market in North America goes beyond that of a simple purchase or sale, it represents an entire culture that generates an important economic spill, as well as offering revolutionary shopping experiences in innovative, day today.